The Board

Darren Hurrell Founder & CEO

Darren founded Addictive Interactive in 2004. Prior to founding the company Darren spent early years developing social media solutions for brands even before the term was invented - he worked with brands like the BBC, MTV, Club 18-30 and Ministry of sound pioneering their growth via social and content interaction.

Addictive, guided by Darren, have won many social and development projects for brands like Boden, Johnson Press, Sony Playstation, Thomas Cook and SEA LIFE aquariums. Clients have seen sales increase by up to 42% while levels of engagement increased by 1400%.

Sarah Jane Thomson Joint CEO

Sarah, together with her husband, founded Ebiquity Plc, formerly Thomson Intermedia in 1997. Now the world's largest media consultancy and information company, which spans 11 countries and employs more than 900 people worldwide, she was one of only two women CEOs for many years and retired from the board in early 2014. In 2005 she founded First News, the UK's biggest read kids publication with more than 2 million weekly readers, they have celebrated its launch and subsequent birthday parties at Number 10 Downing Street hosted by the Prime Minister. In 2008 together with her husband they founded Priority One - a fast growing IT services business. Sarah also advises a number of businesses and has sat on other boards including Bloomsbury.

Steve Thomson Director of Technology

In 1997 Steve and his wife Sarah Jane Thomson founded Thomson Intermedia, now Ebiquity Plc. In 2005 they founded First News, the UK's biggest read kids publication, with Piers Morgan, and in 2008 they founded Priority One - a fast growing IT services business. Steve also sits on the board of the Local Data Company.

Kate Burns Non Executive Director

Kate has over 16 years' experience working for the world's largest and most reputable digital corporations. Most recently, she ran AOL Europe and let her team through a swift and successful business turnaround. She now runs her own entrepreneurial venture Accelerate Ltd. In 2001, Kate joined Google as its first employee outside the US and went on to develop the company's most profitable and fastest growing region, rising to become Director, UK, Ireland and Benelux.

Richard Nichols Non Executive Director

Richard graduated in Economics from Cambridge University and subsequently qualified as a Chartered Accountant with Price Waterhouse. Following two years at British Gas as a financial analyst, he joined Citigate when it was a private company. Citigate was reversed into Incepta plc in 1997 and by 2005 Incepta had grown into the world's largest corporate communications group with revenues of over £150 million and offices in 20 countries. Richard left Incepta in 2005 after overseeing the merger with Huntsworth plc. Richard is now CEO of College Hill, which he joined in 2006 with a remit to broaden the group's range of services to clients, as well as to expand its core communications practice through the recruitment of individuals and teams.